Employer Brand

Meaning & Definition

Employer Brand includes the employer’s reputation and image of the organization. It demonstrates how current employees and prospective job applicants perceive the organization’s workplace culture, values, leadership, career growth and other aspects of being an employee of the organization. An effective Employer Brand can assist organizations in attracting, engaging and retaining a top talent pool through a competitive job market.

Important aspects of Employer Brand

• Provides higher calibre applicants and lower cost to hire.
• Improved retention and engagement of employees.
• Enhances the organization’s reputation for providing jobs in the labour market.
• Promotes quicker response by organizations for hiring positions and acquiring employees.
• Supports overall growth strategies through strengthening and accelerating service delivery within HR departments and companies.

Legal & Regulatory Considerations

There is no individual statutory compliance for Employer Branding as such.

However, employer branding must reflect:

• Accurate terms and conditions of employment, benefits and entitlements
• Compliance with all applicable labour laws
• Ethical practices related to hiring and labour practices

Legal or reputational risk exposure to an employer for misleading claims about remuneration or policies.