Glossary
Mission Statement
Meaning & Definition
The mission statement refers to a brief statement that explains what an organization stands for, its objectives, and how it benefits customers, employees, and other stakeholders. It reflects why the organization exists and acts as a decision-making and strategic guide.
Important Features of the Mission Statement
- Helps create clarity on organizational purpose and direction.
- Helps align employees with the goals and values of the business.
- Facilitates the creation of a healthy organizational culture and employer brand.
- Assists in decision-making and strategic planning.
Applicable Rules & Policies
There are no direct statutes to which mission statements have to comply in India. However, organizations tend to include their mission statement within various frameworks like corporate governance and strategic planning.
