Employer Branding

Meaning & Definition

Employer branding is the way in which an organisation displays itself as an appealing working environment. This includes a company’s reputation, work experience, what it offers employees (including pay), and the growth opportunities available for employees. Having a strong employer brand is important in attracting, engaging and retaining the best talent within a highly competitive labour market.

Importance of Employer Branding

• Attracts a high calibre of candidates while decreasing the cost of hiring.
• Increases retention and engagement among employees.
• Enhances employer image within the labour market.
• Supports in recruitment marketing and talent-acquisition strategy.
• Develops a competitive advantage when attracting talented professionals.

Legal Compliance & Policies

There are no specific laws that govern an employer’s branding. However, branding efforts should be based on integrity and honesty in their promotion of the company and in relation to the job description.