Grapevine Communication

Meaning & Definition

Grapevine communication is the informal and unofficial exchange of information within organizations, such as gossip, rumour, conversations among employees, etc. Although it is not structured, it has an important influence on the attitudes of employees and the culture of the workplace.

Importance of Grapevine Communication

• Assists HR in gaining insights into employee mood and workplace culture.
• Distributes messages rapidly between team members, can be formal or informal.
• Can positively impact workplace morale and employee participation.
• Can enhance trust through being in harmony with open lines of communication.
• Highlights shortfalls in formal lines of communications.

Legal Compliance & Requirements

This term does not have a direct correlation with specific statutory compliance. It is covered under the company’s communication policies and code of conduct. An organization can also use the HR Policies on ethics and workplace conduct to address misinformation.