Applicant Completion Rate

Definition and Meaning:

The Applicant Completion Rate is a recruitment measurement that determines how many candidates begin an application for employment and ultimately finish. With HR and applicant tracking systems (ATS) data, Application Completion Rates are useful in determining the effectiveness and user-friendliness of your application process in attracting top-notch applicants.

HR Highlight Points

• Demonstrate the efficiency of your job application process.
• Reveals where Candidates are quitting your online recruitment form.
• Enhances your Candidate Experience and Employer Brand.
• Provides a means to support Data-Driven Decision Making with Recruitment Analytics.
• Enables businesses to optimise their ATS and Career Page designs.

Legal Compliance

Although there is no specific statutory requirement applied to this data collection, the following must still occur.

• The candidate data collected in the recruitment process must comply with internal company policies regarding data protection.
• Throughout the application process, the recruitment process must be transparent and fair for the applicant.
• The candidate must provide only the information that is pertinent to the role, and the candidate must provide only the information that is required.

Candidate application completion rate has no specific statutory requirements.