Employee Advocacy

Meaning & Definition

Employee advocacy is the process that allows employees to engage with their employers by supporting them in different ways. By speaking highly about their company through social media or by referring others to work for the company, they can help create a stronger image of the employer; therefore, creating an authentic voice of the employee. This also helps create a more trustworthy and positive employer brand for the majority of people who may potentially see what each employee has done or how they have helped the company develop over time.

Importance of Employee Advocacy

• Enhances visibility towards both the employer brand and its credibility.
• Assist in recruiting new employees through employee referrals.
• Increase employee engagement and ownership of their work.
• Grow your natural reach on a social media platform.
• Builds a better trust for companies and their reputations.

Statutory & Policy Alignment 

Employee advocacy is not specifically governed by any statutory requirements. 

However: 

• Your organization should have a well-defined policy regarding social media. 
• Employees may not disclose any confidential company information publicly. 
• Employees should adhere to their company’s code of conduct and brand guidelines. 

A structured employee advocacy policy will enable your employees to act in a responsible and compliant manner when engaging in advocacy.