Corporate Communication

Meaning & Definition

Corporate Communication is an organized method of providing information to all levels of an organization’s workforce, and also the management of the company, shareholders, contributors of the organization, customers, and the public. Corporate Communication also includes interaction between the company and the media, as well as corporate branding, media relations, and corporate announcements. An effective corporate communication program will help achieve greater clarity, uniformity and credibility among employees, management, and the public sector.

Significance of Corporate Communication

• Informs, aligns, and engages employees, as well as assists with leader and change messenger development
• Enhances the organization’s public image and brand
• Minimizes workplace confusion and misinformation
• Establishes a transparent and trustworthy relationship with its contributors.

Compliance Requirements

• Corporate communications must be conducted in accordance with the Labour and Corporate Laws of India, in regard to communications with its employees. 
• The Company must uphold the level of data privacy and confidentiality required for an employer, with respect to public communication.
• Companies Act 2013 disclosure requirements must be met when required. 
• The internal policies of the Company must govern the use of official communication channels.

Note: Although there is no particular statutory requirement for compliance with corporate communication exclusively, corporate communication must meet applicable legal, ethical and governance standards.