Candidate Engagement
Meaning & Definition
Candidate engagement contains the continuous interaction and communication between a company and applicants throughout the recruitment journey from the application stage until the successful onboarding of new employees. Successful candidate engagement means providing applicants with regular updates, information in a straightforward manner, a constructive approach, and making the application process and subsequent onboarding enjoyable for both the applicant and employer.
Important features of Candidate Engagement
- Enhances speed and convenience for candidates.
- Decreases turnover due to delayed hiring and rejection of offers.
- Increases the suitability of the employer as a place to work for potential talent.
- Increases the likelihood that quality talent will be hired.
- Creates a path for businesses to develop long-term relationships with candidates for future roles.
Governance & Policy Alignment
There isn’t a statutory requirement that is representative of the term.
Participating candidates must participate consistently with:
- Equal employment opportunity and fair hiring practices.
- The recruitment communications policy and data privacy policy.
- The employer brand and candidate experience model.
Developing trust and credibility is done through continued disclosure of clear communication.
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