Candidate Call Back Rate

Meaning & Definition 

The Candidate Call Back Rate measures how often job candidates have returned a positive response to an HR representative’s communication after submitting an application for employment. This statistic provides insight into the level of engagement candidates feel towards prospective employment opportunities and the success level of a given business’s advertisement efforts, employer branding strategies, and initial recruitment communications.

Why Candidate Call Back Rate Matters?

• Helps employers assess the value of the applications received for each job opening.
• Assists employers in their assessment of their company’s value and the clarity of their job descriptions.
• Enables employers to improve the efficiency of their recruiting by identifying applicants early enough to provide the best recruiting support.
• Provides information necessary for scheduling interviews and determining when candidates can be hired.
• Helps employers maximise their sourcing channels for future hiring, including job boards, referral sources and social networks.

Statutory and Policy Alignment

The Candidate’s contact information can only be used for legitimate recruiting purposes (i.e., providing a Candidate’s consent) in accordance with the DPDP Act of 2023.

In accordance with the IT Act of 2000, you must secure the conduct and transmit the Candidate’s communications, data and documents in a safe manner.

Other specific laws or regulations do not apply to this Metric.